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anthropics/skills/skills/brand-guidelines

Anthropic brand guidelines

Applies Anthropic's brand colors and typography to artifacts that should carry Anthropic's look, when brand colors, style guides or company design standards matter.

Agent skillAgent skills
View the skill on GitHub (opens in a new tab)

What Anthropic brand guidelines does

This is a short reference skill. It hands the agent Anthropic's palette and type rules to apply to whatever it is producing. Four main colors cover text and backgrounds: near-black #141413, off-white #faf9f5, mid gray #b0aea5 and light gray #e8e6dc. Three accents, orange #d97757, blue #6a9bcc and green #788c5d, go on non-text shapes and are used in rotation.

Headings at 24pt and larger are set in Poppins and body text in Lora. When those fonts are missing, headings fall back to Arial and body text to Georgia, and the skill recommends installing both fonts beforehand. Text color is chosen to suit the background behind it, and the existing text hierarchy is kept.

The technical notes say colors are applied as RGB values through python-pptx's RGBColor class. The folder holds only the SKILL.md and a licence file, so the skill has no code of its own: the agent applies these rules with the tools it already has.

Install

/plugin install example-skills@anthropic-agent-skills

Read the security check below before you run it. The repository's own instructions win if they differ.

Security check

What the skill's files do, from reading them. A flag that nobody has checked yet says "Not checked", never "No".

Runs scripts
No
Uses the network
No
Installs hooks
No
Asks for secrets
No

The scan found no scripts, hook definitions, network calls or secret variables. The folder contains SKILL.md and LICENSE.txt only, so the skill adds instructions and nothing that runs on its own. The files it affects are the ones your agent is already editing when it applies the colors and fonts. Before installing, read the SKILL.md, which is short, and confirm it matches how you want your agent to handle brand styling.

Scan details: No scripts, hook definitions, network calls or secret variables were found in the skill folder. Checked at commit 8a1541c4a3ff.

Use cases

  • Style a slide deck or document in Anthropic's colors and fonts.
  • Keep internal artifacts consistent with Anthropic's visual identity.
  • Look up Anthropic's hex codes and font pairing while designing.

Limitations

  • Covers Anthropic's own brand only; it holds no rules for other companies.
  • Poppins and Lora must be installed, or output falls back to Arial and Georgia.
  • The color notes refer to python-pptx, which the skill does not ship.

Sources